Thunder Road SpeedBowl
500 Fever - Reason #7

TOP 10 REASONS TO BE EXCITED ABOUT THE ACT INTERNATIONAL‘’500”

 (over the next four weeks leading up to the ‘500’ weekend there will be two or three ‘top ten’ reasons to be excited about this event---check back often over the next few weeks and you too will catch  the ‘500 Fever’ ----) 

# 7.  ACT +/- system

Dave Dion taught me to always think about the fans. So let’s start with the fans regarding handicaps.

I believe fans spend their money coming to a short track to hopefully watch action-packed, competitive racing. Certainly they cheer for their heroes and become boo-birds for those they love to hate, but the bottom line is they pay to see RACING ….and that includes all racing-- HEATSCONSI(S) and FEATURES.

Here are some of the more popular handicap procedures used by various weekly tracks and tours around the country.  I have added a little commentary on each to try and give you my perspective on why I like some and literally hate others:

VT Lottery Commission Governor's Cup 150

NASCAR Star Clint Bowyer Set to Tackle Thunder Road

Stock car superstar Clint Bowyer has added his entry to the 2013 Vermont Lottery Commission Governor’s Cup race Thursday night, July 11th at Barre’s Thunder Road. The Emporia, Kansas NASCAR Sprint Cup racer, currently third in the nation has said that on his bucket list is a trip to Barre’s Thunder Road and one he really wanted to take care of.

Bowyer, who drives the No. 15 Toyota Camry for Michael Waltrip Racing finished third this past weekend in Kentucky and remains third in the national standings behind Jimmy Johnson and Carl Edwards.

“I have been told that Tony Stewart, Ken Schrader and Kenny Wallace all came to Barre and came out losers”, said Bowyer. “ I am looking forward to the 150 lap Governor’s Cup race as a chance to redeem and try out the Thunder Road drivers, which I hear are as aggressive as anything in the country. For me this is going to be a fun night.”


500 Fever - Reason #8

500 Fever

TOP 10 REASONS TO BE EXCITED ABOUT THE ACT INTERNATIONAL‘’500”

 (over the next four weeks leading up to the ‘500’ weekend there will be two or three ‘top ten’ reasons to be excited about this event---check back often over the next few weeks and you too will catch  the ‘500 Fever’ ----)

# 8 in the TOP 10 Reasons to be excited about the ACT International 500

 

The anatomy of putting together a major event promotion like the ‘ACT International 500’ on July 20-21 this summer begins with putting numbers together.

·        What is the cost to do this kind of event?

·        How much can you expect fans to pay?

·        What will be a great financial draw for race teams?

·         What kind of realistic projection can you expect for attendance on both the grandstand side and pit side?

·        What other prices are you competing with in the market for similar racing or other sporting events? 

 

COSTS

You get the idea.  The research shows that putting on big short track events is financially pretty high risk---but the business of short track is all about risk and reward.  It is also about balancing costs and revenues for fans and competitors, hopefully with a reasonable profit at the end of the promotion.  After all, short tracks are a business, and to stay in business, I am sure you all know that businesses have to make a profit!